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A Common Father Does Olympic Gymnastics in Fintech Brand’s Ad

Fin-tech internet marketing tends to be dry and solution-concentrated. Nordic corporation Vipps MobilePay breaks the mold with a new film celebrating its ease of use with an elaborate gymnastics schedule.

Directed by the Cannes-profitable filmmaking collective Traktor, the “Makes Difficult Easy” spot from innovative company &Co./NoA demonstrates a group of dad and mom looking at their kids’ gymnastics meet up with and dodging the duty of collecting dollars for their summer camp.

1 dad implies using a MobilePay Box, in advance of unexpectedly jumping on to the gym ground to start off performing ribbon gymnastics. Set to Bryan Adams’ tune “Heaven,” his routine sees him leap onto the bars and rings to raucous applause, ending to see that the cash from the relaxation of the group has arrived.

“MobilePay simplifies lifestyle and presents you a feeling of remaining on top rated of life,” &Co./NoA imaginative administrators Rune Petersen and Kristian Eilertsen told Adweek. “We experimented with to execute on that feeling instead of conveying it. But what does that emotion seem like? To us, it could conveniently look like a common dad undertaking Olympic-degree gymnastics.” 

The outcome was created by a pair of overall body doubles, together with 2020 Olympic group all-all-around champion Laura Traets.

The film is presently airing across Tv set, electronic, social media and cinemas in Denmark and Finland and will roll out to the very same channels in Norway later this calendar year.


Shopper: Vipps MobilePay
Head of model & marketing and advertising: Lars Istre
Nordic internet marketing lead end users: Eivind Hjermstad-Sollerup
Nordic head of campaigns & media: Simon Leth-Sørensen
Marketing campaign supervisor: Benedicte Helverskau Pedersen
Head of brand name method: Hanne Danielsen
Nordic campaign supervisor: Emilia Patro Lorentz
Copywriter: Katri Kaleva
Copywriter: Johanne Marie Legarth Ryge Vig

Inventive company: &Co./NoA
Imaginative director: Rune Petersen
Imaginative director: Kristian Eilertsen
Art director: Rune Petersen
Copywriter: Kristian Eilertsen
Graphic designer: Morten Grundsøe
Media strategist: Mark Ellegaard
Planner: Aylin Kanpak
Account manager: Mathilde Steen & Katrine Ringsing
Account director: Morten Fabricius
Agency producer: Lene Meyer
Company dditor: Søren Jespersgaard Albrechtsen & Frederik Topsøe