As the 2022 NHRA Tenting Earth Drag Racing Series normal time concludes this weekend at the historic NHRA U.S. Nationals, Justin Ashley Racing and Davis Motorsports declared a multi-yr extension to its primary sponsorship settlement with Phillips Connect, a nationwide leader in semi-trailer tracking and sensor technologies. The vast-ranging marketing and advertising software began this time at the NHRA Winternationals, and throughout the year the effect of the marketing components have grown exponentially, many thanks in portion to Ashley’s dominance on the observe heading into the Countdown playoffs as effectively as the enterprise-to-business chances that have developed at gatherings all through the season.
“Our purpose throughout this time has been to deliver Phillips Hook up and its partners with an elite marketing and advertising platform focused to further more producing possibilities for enterprise. Its achievements has been a direct consequence of the tireless operate and determination Phillips Hook up has dedicated to the all round success of this application,” stated Ashley, a two-time winner and four-time finalist this season. “Since the starting of the period, Jim Epler has been on the road visiting with Phillips Link buyers to display screen its good-trailer engineering in between races. Rob Phillips, Amber White, and their crew have overseen the implementation of so many imaginative tips focused to boosting business for their company, their clients, and their partners. I am so grateful for the opportunity to go on representing an organization with these kinds of an outstanding culture and get the job done with people today I significantly appreciate and appreciate. I know the very best is yet to arrive for Phillips Join and our staff on and off the racetrack.”
This period Phillips Connect released an interactive display which is present at just about every NHRA countrywide function. It highlights the broad assortment of intelligent-trailer technological innovation solutions that enhance and streamline Phillips Connects’ purchaser operations with instantaneous info assessment and insight into the fleets’ most crucial property to improve uptime, operational efficiencies, and driver security. In addition, a large assortment of corporations have been hosted at races and joined Justin Ashley Racing such as Velociti, Bendix, Sensata Partners, and the Wyakin Foundation.
“Our partnership with Justin and the NHRA has designed a direct route for us to join in a one of a kind way with our consumers,” stated Phillips Connect’s founder and CEO, Rob Phillips. “Both Justin Ashley and his Davis Motorsports staff have been large supporters of our mission and have labored tricky to reveal their commitment to a thriving partnership with our crew at Phillips Hook up.”
“After additional than 20 a long time absent from the activity of nitro drag racing I could not be happier to market our solutions and expert services utilizing the NHRA platform,” said Phillips Connect’s EVP, Jim Epler. “Justin has been an exceptional consultant of our model and society. We appreciate to get, but we also want to gain away from the keep track of, and that is what this partnership has tested really successful in performing.”
Both Phillips Connect and Justin Ashley Racing saw rapid achievement with the start of this application and are thrilled to get the partnership to the following level in 2023. With a complete marketing prepare now in place, the group expects to see an even greater return on its investment as they enter the new time.