Have it your way

Torrington hires advertising business to promote metropolis

TORRINGTON — A huge section of the city’s work to rebuild and improve alone consists of advertising and marketing: displaying the options, improvements and improvements in excess of the previous 10 decades.

Sites such as advertise cultural and community occasions and plans for Torrington, with posts, slideshows and travel information for guests. Torrington’s municipal web page,, also delivers information on Metropolis Corridor, elected officers, parks and recreation functions and inbound links to other city organizations. 

The state’s possess web-site,, has details on the Section of Economic and Local community Improvement for providers fascinated in going in or relocating to Connecticut, as perfectly as businesses trying to find new qualities or improvement chances.

But in accordance to city Economic Progress Director Rista Malanca, the city’s endeavours as a result significantly, this sort of as on-line promotion, newsletters and other communications, need a force in the ideal way.

The Metropolis Council on Aug. 7 permitted paying $38,500 to seek the services of Minz + Hoke, a agency out of Avon, to develop new promoting approaches, and Katina Hungerford to carry out social media material and advertising. The money to employ the consultants will come from the economic enhancement department’s budget and the city’s Creating Nutritious Communities grant fund, which was set up in the course of the pandemic. 

“We understood we wanted strategic promoting prepare guidance, to advertise the metropolis and what it has to give,” Malanca said. “How do we get far more data out there? So we are hiring a specialist, Minz + Hoke.”

A total of 11 proposals had been submitted to the metropolis right after it issued a Ask for for Proposals. A 3-man or woman committee evaluated and rated each individual one. 

“We requested for qualifications and how they would employ a marketing and advertising plan. We want to know how (to market) the property that we have, mainly because we are not looking at the traction from what we’ve been undertaking. (Using the services of this firm) will give us some of that traction.”

The internet marketing business, she claimed, has know-how in generating movies to further illustrate Torrington’s assets. “I are unable to do that,” Malanca said. “Minz + Hoke has the potential to assist us with issues like that. … They do it all.”

“With a strategic adviser to assistance us, we can entice tourism, and appeal to company,” Carbone reported. “If a specialist suggests (we really should) air a commercial on tv, for instance, we’d perform with producers from the adviser to operate that form of advert.”

Other advertising and marketing makes an attempt have been created in the previous couple of yrs. In 2021, Torrington place out a comparable RFP, inquiring for providers or consultants with movie and social media expertise. This job focused on dwelling in Torrington the filmed promotions ended up used on social media, sites and other advertising endeavours, largely on Facebook and YouTube, and probably Instagram, Malanca explained at the time. Subjects to be incorporated in the advertising could be residing, doing work and visiting the town, with a aim on tourism, dining establishments, artwork and out of doors recreation, she claimed.

In 2020, in an work to revive the tranquil downtown during the pandemic, the metropolis hired Blue Haus Team, an financial advancement and true estate enterprise. The company created a three-phase prepare, which was supposed to use empty spaces downtown for pop-up events to draw people today to the center of the metropolis. Blue Haus creates popup things to do in a city’s downtown parts, exactly where residents can obtain for game titles or reside audio, for illustration.

Blue Haus founder Tim Moore frequented the metropolis and fulfilled with Malanca and Mayor Elinor Carbone. Through his visit, Moore rode about city on his bicycle, and recognized spaces outdoors for popup occasions.